Branding placement

This is a practice in which companies of goods or providers of a service gain exposure for their products by paying for them to be introduced in films and television programmes.

"Product placement is common practice in American movies"

A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show.

For example:

1.       Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi beverage, or

2.       Toyota might pay to have one of the characters drive their newest automobile.

Through product placement, companies hope that moviegoers will take note of the products used by the characters, and therefore think more strongly about using the products themselves.

The video bellow show a bit of History when Product placement started and how its been used since, you should play it till the end.

We’ve all had that feeling. One minute you're fascinated by another enthralling episode of quality TV drama; the next, you're wondering why there's been a box of Oreos’ hogging the shot for five minutes, or why all the characters are driving the same brand of car, or why that otherwise credible teenager is using Bing as their search engine. Your ecstatically adjourned disbelief comes crashing back down to marketing-strategized reality.

Dexter 

Morden Family

Transformers

One factor fuelling the rise of product placement is that traditional advertising breaks aren't hitting home like they used to. We love our new era of quality television so much, we'll do anything we can to watch it uninterrupted, whether that means paying subscriptions, watching on DVD, streaming and downloading online (legitimately or illegally), or, most often, using PVRs to fast-forward over the ad-breaks. According to research, 90% of households with digital recording use it to skip ads.

Some people consider product placement to be deceptive and unethical because in some of the movies they might send the wrong message and the might exaggerate what the product does. Below are a few examples of bad Product Placement;

All in all, I personally think this is great way to market products with the new smart TV's people barely waste their time watching Adverts especially when they can fast forward past that. Its great way to capture the consumer’s attention without them realising it.

Comment and like below and don’t forget to tell me what you think about product placement? Is it necessary? Tell me what you think and some examples would be great J

Misleading Marketing Tactics

Too Good To Be True

Some of these ads might sound convincing but they are just too good to be true, this is going to be about some great examples of the misleading marketing companies. These ads are more than just a way to make people purchase your product they are the key element in the company’s relationship with consumers, its a way of connecting with your target market and building trust with them. Some of these advertising themes, lines or technics are less than truthful when it comes to the product benefits.

Dating sites 

“Ads for dating websites will make you think you can easily find your soul mate with a click of a mouse, right”. 

Not necessarily, although ads for these sites suggest a rapid love connection, it tends to be more hit or miss with an emphasis on the ladder.  Most big sites make big promises about the scientific behind their match making method but few actually review that method to the public. Some websites even create ghost profile to interrupt newbie members, so daters be aware.  

Fast Food Misleading Marketing

"Our food taste as good as it looks", with fast food ads looks can be deceiving, while any food photography employs a food stylist and some companies are less honest when it comes to what they show versus what they serve. For example, many real life fast food Hamburgers are not nearly as appealing as they look in commercials. In the pictures below you can see there is a size difference but burgers aren’t the only cooperate culprit, for Subway $5 footlongs fell short of their 12 inch promise and got the company into hot water, they got sued for fraud act in New Jersey (America) “…deceptive practice for Subway to advertise its large sandwich as a ‘Footlong”.

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Our Car Perfoms Well on the Road!

Seeing ads with sky high production value for cars that claim to have tons of horsepower and are great on gas can make people want to race out buy to the newest model. However as appealing as all that sounds its not always truthful, just ask the owners of  Hyundai’s and KIA’S from 2011-2013,  over 900 thousand cars between the two companies where advertised with exaggerated gas mileage, with some off by as much as 6 miles this was an expensive fit as Hyundai and KIA where forced to reimburse customers for their extra gas with pre-paid debit cards and the payments where based on fuel price and miles driven also the cards included a 15% bonus to make up for inconvenience.

Conclusion

This is bad for marketer because consumers are starting to realise that they are being manipulated in to buying thing even though it doesn’t offer the things it says and this always leads to lawsuits and the marketers end up losing more, which is both customers and money. For example the lawsuit against Hyundai, KIA they ended up settling for$360M mpg according to the EPA Administrator Gina McCarthy and Attorney General Eric Holder.