Taylor Swift-Themed Cans

Share a Coke and a Song Soon

 As we all know Coca Cola and its creativity when is come to marketing strategies, In summer 2011 Coca-Cola wanted a big idea for an increasingly competitive market and get Australia to sit up and notice Coke.  They had the “Share a Coke with (insert name).” campaign, its aim was to strengthen the brands bond with Australia’s young adults- and inspire shared moments of happiness in the real virtual worlds- and inspire shared moments of happiness in the real and virtual world- because known as “share a Coke.“  The-first-of-its-kind campaign celebrated the power of the first name in a playful, social way by swapping out Coke branding on the bottles and cans with 150 most popular monikers in Australia.

It worked.

That summer, Coke sold more than 250 million named bottles and cans in a nation of just under 23 million people. And it made it around the world, reaching more than 70 countries.

After that kind of success with “Share a Coke” it got me thinking ‘can Coca-Cola ever do anything better than that’ well they put me back where I belong with the new “Share a Coke and a Song” campaign this summer of 2016.

The Company’s “Share a Coke and a Song” campaign swaps out the first name that have recently adorned the bottles, replacing them with memorable song lyrics. There are more than 70 different lyrics featured, with songs to suit fans of all musical genres. The hit “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for song lyrics on packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life.

I realised even after seeing the pictures of the new campaign; I started looking for some of the music that I had forgotten about. Some of the songs are even on my new favourite playlist and I can already picture the perfect summer, which is BBQ’s, music and cold drinks (Cola) wink.

The program features a new social sharing opportunity that’s all about the music. Consumers can use the Shazam mobile app to scan the lyric on specially marked "Share a Coke" 20-oz. bottles and signage, then record a digital lip-sync video to share on social media with the hashtag #ShareaCoke. This is a great marketing strategy for Coke because they don’t have to spend as much money on marketing campaigns and the consumers will be doing that for them.
                                                     examples of the themed cans and bottles

                

Coca-Cola is a great example for a good brand experience because they try everything when marketing their brand to get their consumers involved with their campaigns. They always try to keep their customers to stay loyal by getting emotionally involved with them and what a great way to do that than having your name on a soda can/bottle or being able to send a message to friends and family using the song lyrics cold.


i think this will be great and successful, 'What do you all think?, Like and Comment below and tell me what you lot think:) plus what song do you think they should add 'huh' e.g. Justin Beiber 'Sorry' because what the best way to appologise ;)

Sources

1. http://www.coca-colacompany.com/stories/share-a-coke-and-a-song-summer-campaign-to-feature-music-lyrics-on-packaging/
2. http://www.drugstorenews.com/article/coca-cola-releases-special-edition-taylor-swift-diet-coke-cans
3. https://www.google.co.uk/search?q=share+a+coke+and+a+song+2016&biw=1093&bih=514&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi08t3r45bMAhWBBBoKHd7EATgQ_AUIBigB#imgrc=_

Misleading Marketing Tactics

Too Good To Be True

Some of these ads might sound convincing but they are just too good to be true, this is going to be about some great examples of the misleading marketing companies. These ads are more than just a way to make people purchase your product they are the key element in the company’s relationship with consumers, its a way of connecting with your target market and building trust with them. Some of these advertising themes, lines or technics are less than truthful when it comes to the product benefits.

Dating sites 

“Ads for dating websites will make you think you can easily find your soul mate with a click of a mouse, right”. 

Not necessarily, although ads for these sites suggest a rapid love connection, it tends to be more hit or miss with an emphasis on the ladder.  Most big sites make big promises about the scientific behind their match making method but few actually review that method to the public. Some websites even create ghost profile to interrupt newbie members, so daters be aware.  

Fast Food Misleading Marketing

"Our food taste as good as it looks", with fast food ads looks can be deceiving, while any food photography employs a food stylist and some companies are less honest when it comes to what they show versus what they serve. For example, many real life fast food Hamburgers are not nearly as appealing as they look in commercials. In the pictures below you can see there is a size difference but burgers aren’t the only cooperate culprit, for Subway $5 footlongs fell short of their 12 inch promise and got the company into hot water, they got sued for fraud act in New Jersey (America) “…deceptive practice for Subway to advertise its large sandwich as a ‘Footlong”.

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Our Car Perfoms Well on the Road!

Seeing ads with sky high production value for cars that claim to have tons of horsepower and are great on gas can make people want to race out buy to the newest model. However as appealing as all that sounds its not always truthful, just ask the owners of  Hyundai’s and KIA’S from 2011-2013,  over 900 thousand cars between the two companies where advertised with exaggerated gas mileage, with some off by as much as 6 miles this was an expensive fit as Hyundai and KIA where forced to reimburse customers for their extra gas with pre-paid debit cards and the payments where based on fuel price and miles driven also the cards included a 15% bonus to make up for inconvenience.

Conclusion

This is bad for marketer because consumers are starting to realise that they are being manipulated in to buying thing even though it doesn’t offer the things it says and this always leads to lawsuits and the marketers end up losing more, which is both customers and money. For example the lawsuit against Hyundai, KIA they ended up settling for$360M mpg according to the EPA Administrator Gina McCarthy and Attorney General Eric Holder.