This is a practice in which companies of goods or providers of a service gain exposure for their products by paying for them to be introduced in films and television programmes.
"Product placement is common practice in American
movies"
A company will often pay a fee to have their product used,
displayed, or significantly featured in a movie or show.
For example:
1.
Coca-Cola could pay a given fee to have the
title character drinking a Coke, instead of a Pepsi beverage, or
2.
Toyota might pay to have one of the characters
drive their newest automobile.
Through product placement, companies hope that moviegoers
will take note of the products used by the characters, and therefore think more
strongly about using the products themselves.
The video bellow show a bit of History when Product placement started and how its been used since, you should play it till the end.
The video bellow show a bit of History when Product placement started and how its been used since, you should play it till the end.
We’ve all had that feeling. One minute you're fascinated by
another enthralling episode of quality TV drama; the next, you're wondering why
there's been a box of Oreos’ hogging the shot for five minutes, or why all the
characters are driving the same brand of car, or why that otherwise credible
teenager is using Bing as their search engine. Your ecstatically adjourned
disbelief comes crashing back down to marketing-strategized reality.
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| Dexter |
 |
| Morden Family |
 |
| Transformers |
One factor fuelling the rise of product placement is that
traditional advertising breaks aren't hitting home like they used to. We love
our new era of quality television so much, we'll do anything we can to watch it
uninterrupted, whether that means paying subscriptions, watching on DVD,
streaming and downloading online (legitimately or illegally), or, most often,
using PVRs to fast-forward over the ad-breaks. According to research, 90% of
households with digital recording use it to skip ads.
Some people consider product placement to be deceptive and
unethical because in some of the movies they might send the wrong message and the might exaggerate what the product does. Below are a few examples of bad Product Placement;
All in all, I personally think this is great way to market
products with the new smart TV's people barely waste their time watching
Adverts especially when they can fast forward past that. Its great way to
capture the consumer’s attention without them realising it.
Comment and like below and don’t forget to tell me what you
think about product placement? Is it necessary? Tell me what you think and some
examples would be great J
