Misleading Marketing Tactics

Too Good To Be True

Some of these ads might sound convincing but they are just too good to be true, this is going to be about some great examples of the misleading marketing companies. These ads are more than just a way to make people purchase your product they are the key element in the company’s relationship with consumers, its a way of connecting with your target market and building trust with them. Some of these advertising themes, lines or technics are less than truthful when it comes to the product benefits.

Dating sites 

“Ads for dating websites will make you think you can easily find your soul mate with a click of a mouse, right”. 

Not necessarily, although ads for these sites suggest a rapid love connection, it tends to be more hit or miss with an emphasis on the ladder.  Most big sites make big promises about the scientific behind their match making method but few actually review that method to the public. Some websites even create ghost profile to interrupt newbie members, so daters be aware.  

Fast Food Misleading Marketing

"Our food taste as good as it looks", with fast food ads looks can be deceiving, while any food photography employs a food stylist and some companies are less honest when it comes to what they show versus what they serve. For example, many real life fast food Hamburgers are not nearly as appealing as they look in commercials. In the pictures below you can see there is a size difference but burgers aren’t the only cooperate culprit, for Subway $5 footlongs fell short of their 12 inch promise and got the company into hot water, they got sued for fraud act in New Jersey (America) “…deceptive practice for Subway to advertise its large sandwich as a ‘Footlong”.

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Our Car Perfoms Well on the Road!

Seeing ads with sky high production value for cars that claim to have tons of horsepower and are great on gas can make people want to race out buy to the newest model. However as appealing as all that sounds its not always truthful, just ask the owners of  Hyundai’s and KIA’S from 2011-2013,  over 900 thousand cars between the two companies where advertised with exaggerated gas mileage, with some off by as much as 6 miles this was an expensive fit as Hyundai and KIA where forced to reimburse customers for their extra gas with pre-paid debit cards and the payments where based on fuel price and miles driven also the cards included a 15% bonus to make up for inconvenience.

Conclusion

This is bad for marketer because consumers are starting to realise that they are being manipulated in to buying thing even though it doesn’t offer the things it says and this always leads to lawsuits and the marketers end up losing more, which is both customers and money. For example the lawsuit against Hyundai, KIA they ended up settling for$360M mpg according to the EPA Administrator Gina McCarthy and Attorney General Eric Holder.