Taylor Swift-Themed Cans

Share a Coke and a Song Soon

 As we all know Coca Cola and its creativity when is come to marketing strategies, In summer 2011 Coca-Cola wanted a big idea for an increasingly competitive market and get Australia to sit up and notice Coke.  They had the “Share a Coke with (insert name).” campaign, its aim was to strengthen the brands bond with Australia’s young adults- and inspire shared moments of happiness in the real virtual worlds- and inspire shared moments of happiness in the real and virtual world- because known as “share a Coke.“  The-first-of-its-kind campaign celebrated the power of the first name in a playful, social way by swapping out Coke branding on the bottles and cans with 150 most popular monikers in Australia.

It worked.

That summer, Coke sold more than 250 million named bottles and cans in a nation of just under 23 million people. And it made it around the world, reaching more than 70 countries.

After that kind of success with “Share a Coke” it got me thinking ‘can Coca-Cola ever do anything better than that’ well they put me back where I belong with the new “Share a Coke and a Song” campaign this summer of 2016.

The Company’s “Share a Coke and a Song” campaign swaps out the first name that have recently adorned the bottles, replacing them with memorable song lyrics. There are more than 70 different lyrics featured, with songs to suit fans of all musical genres. The hit “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for song lyrics on packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life.

I realised even after seeing the pictures of the new campaign; I started looking for some of the music that I had forgotten about. Some of the songs are even on my new favourite playlist and I can already picture the perfect summer, which is BBQ’s, music and cold drinks (Cola) wink.

The program features a new social sharing opportunity that’s all about the music. Consumers can use the Shazam mobile app to scan the lyric on specially marked "Share a Coke" 20-oz. bottles and signage, then record a digital lip-sync video to share on social media with the hashtag #ShareaCoke. This is a great marketing strategy for Coke because they don’t have to spend as much money on marketing campaigns and the consumers will be doing that for them.
                                                     examples of the themed cans and bottles

                

Coca-Cola is a great example for a good brand experience because they try everything when marketing their brand to get their consumers involved with their campaigns. They always try to keep their customers to stay loyal by getting emotionally involved with them and what a great way to do that than having your name on a soda can/bottle or being able to send a message to friends and family using the song lyrics cold.


i think this will be great and successful, 'What do you all think?, Like and Comment below and tell me what you lot think:) plus what song do you think they should add 'huh' e.g. Justin Beiber 'Sorry' because what the best way to appologise ;)

Sources

1. http://www.coca-colacompany.com/stories/share-a-coke-and-a-song-summer-campaign-to-feature-music-lyrics-on-packaging/
2. http://www.drugstorenews.com/article/coca-cola-releases-special-edition-taylor-swift-diet-coke-cans
3. https://www.google.co.uk/search?q=share+a+coke+and+a+song+2016&biw=1093&bih=514&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi08t3r45bMAhWBBBoKHd7EATgQ_AUIBigB#imgrc=_