Branding placement

This is a practice in which companies of goods or providers of a service gain exposure for their products by paying for them to be introduced in films and television programmes.

"Product placement is common practice in American movies"

A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show.

For example:

1.       Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi beverage, or

2.       Toyota might pay to have one of the characters drive their newest automobile.

Through product placement, companies hope that moviegoers will take note of the products used by the characters, and therefore think more strongly about using the products themselves.

The video bellow show a bit of History when Product placement started and how its been used since, you should play it till the end.

We’ve all had that feeling. One minute you're fascinated by another enthralling episode of quality TV drama; the next, you're wondering why there's been a box of Oreos’ hogging the shot for five minutes, or why all the characters are driving the same brand of car, or why that otherwise credible teenager is using Bing as their search engine. Your ecstatically adjourned disbelief comes crashing back down to marketing-strategized reality.

Dexter 

Morden Family

Transformers

One factor fuelling the rise of product placement is that traditional advertising breaks aren't hitting home like they used to. We love our new era of quality television so much, we'll do anything we can to watch it uninterrupted, whether that means paying subscriptions, watching on DVD, streaming and downloading online (legitimately or illegally), or, most often, using PVRs to fast-forward over the ad-breaks. According to research, 90% of households with digital recording use it to skip ads.

Some people consider product placement to be deceptive and unethical because in some of the movies they might send the wrong message and the might exaggerate what the product does. Below are a few examples of bad Product Placement;

All in all, I personally think this is great way to market products with the new smart TV's people barely waste their time watching Adverts especially when they can fast forward past that. Its great way to capture the consumer’s attention without them realising it.

Comment and like below and don’t forget to tell me what you think about product placement? Is it necessary? Tell me what you think and some examples would be great J

Virtual Reality

 The Future is Now

The definition of virtual reality comes, naturally, from the definitions for both ‘virtual’ and ‘reality’. The definition of ‘virtual’ is near and reality is what we experience as human beings. So the term ‘virtual reality’ basically means ‘near-reality’. This could, of course, mean anything but it usually refers to a specific type of reality emulation.

Gaming and virtual reality

The Void: World’s First Virtual Reality Theme Park Coming Soon

“Why play a game when you can live it?” ask the creators of The Void, the world’s first virtual reality theme park slated to open in Utah in summer 2016. Gamers will soon be able to immerse themselves in 4D environments, with all sorts of eye-popping effects layered onto real spaces. Imagine: first-person shooters meet paintball or laser tag – this is the future of gaming. the video below will show tha experiance; 

Want to find out what it feels like to wander around in the jungle during the Jurassic age, or explore a truly terrifying haunted house? Zoom around skyscrapers in a flying car? The Void basically enables you to star in your own action movie, alone or with a group of friends, in a VR experience that far surpasses anything you could do with a headset on your couch.

Virtual Reality and Tourism

Virtual experiance are a technological breakthrough for marketers. Virtual practise is an industrial breakthrough for marketers. This provides a chance to consumers to experience a product from the comfort of their own homes, allowing the consumer to experience a product or service before they purchase or engage in that activity.

Airlines now use virtual reality to create an experience for the customer and to show what a real in-flight service would be like.

This can help the consumer in decision making, as they have tried the experience beforehand which is more likely to convince the consumer to engage with the product or service rather that basing on the online reviews and web Photos. The video above shows consumers experiencing the first hand service offered by the airline and how you go on a holiday just sitting in one place.