Branding placement

This is a practice in which companies of goods or providers of a service gain exposure for their products by paying for them to be introduced in films and television programmes.

"Product placement is common practice in American movies"

A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show.

For example:

1.       Coca-Cola could pay a given fee to have the title character drinking a Coke, instead of a Pepsi beverage, or

2.       Toyota might pay to have one of the characters drive their newest automobile.

Through product placement, companies hope that moviegoers will take note of the products used by the characters, and therefore think more strongly about using the products themselves.

The video bellow show a bit of History when Product placement started and how its been used since, you should play it till the end.

We’ve all had that feeling. One minute you're fascinated by another enthralling episode of quality TV drama; the next, you're wondering why there's been a box of Oreos’ hogging the shot for five minutes, or why all the characters are driving the same brand of car, or why that otherwise credible teenager is using Bing as their search engine. Your ecstatically adjourned disbelief comes crashing back down to marketing-strategized reality.

Dexter 

Morden Family

Transformers

One factor fuelling the rise of product placement is that traditional advertising breaks aren't hitting home like they used to. We love our new era of quality television so much, we'll do anything we can to watch it uninterrupted, whether that means paying subscriptions, watching on DVD, streaming and downloading online (legitimately or illegally), or, most often, using PVRs to fast-forward over the ad-breaks. According to research, 90% of households with digital recording use it to skip ads.

Some people consider product placement to be deceptive and unethical because in some of the movies they might send the wrong message and the might exaggerate what the product does. Below are a few examples of bad Product Placement;

All in all, I personally think this is great way to market products with the new smart TV's people barely waste their time watching Adverts especially when they can fast forward past that. Its great way to capture the consumer’s attention without them realising it.

Comment and like below and don’t forget to tell me what you think about product placement? Is it necessary? Tell me what you think and some examples would be great J

Taylor Swift-Themed Cans

Share a Coke and a Song Soon

 As we all know Coca Cola and its creativity when is come to marketing strategies, In summer 2011 Coca-Cola wanted a big idea for an increasingly competitive market and get Australia to sit up and notice Coke.  They had the “Share a Coke with (insert name).” campaign, its aim was to strengthen the brands bond with Australia’s young adults- and inspire shared moments of happiness in the real virtual worlds- and inspire shared moments of happiness in the real and virtual world- because known as “share a Coke.“  The-first-of-its-kind campaign celebrated the power of the first name in a playful, social way by swapping out Coke branding on the bottles and cans with 150 most popular monikers in Australia.

It worked.

That summer, Coke sold more than 250 million named bottles and cans in a nation of just under 23 million people. And it made it around the world, reaching more than 70 countries.

After that kind of success with “Share a Coke” it got me thinking ‘can Coca-Cola ever do anything better than that’ well they put me back where I belong with the new “Share a Coke and a Song” campaign this summer of 2016.

The Company’s “Share a Coke and a Song” campaign swaps out the first name that have recently adorned the bottles, replacing them with memorable song lyrics. There are more than 70 different lyrics featured, with songs to suit fans of all musical genres. The hit “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for song lyrics on packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life.

I realised even after seeing the pictures of the new campaign; I started looking for some of the music that I had forgotten about. Some of the songs are even on my new favourite playlist and I can already picture the perfect summer, which is BBQ’s, music and cold drinks (Cola) wink.

The program features a new social sharing opportunity that’s all about the music. Consumers can use the Shazam mobile app to scan the lyric on specially marked "Share a Coke" 20-oz. bottles and signage, then record a digital lip-sync video to share on social media with the hashtag #ShareaCoke. This is a great marketing strategy for Coke because they don’t have to spend as much money on marketing campaigns and the consumers will be doing that for them.
                                                     examples of the themed cans and bottles

                

Coca-Cola is a great example for a good brand experience because they try everything when marketing their brand to get their consumers involved with their campaigns. They always try to keep their customers to stay loyal by getting emotionally involved with them and what a great way to do that than having your name on a soda can/bottle or being able to send a message to friends and family using the song lyrics cold.


i think this will be great and successful, 'What do you all think?, Like and Comment below and tell me what you lot think:) plus what song do you think they should add 'huh' e.g. Justin Beiber 'Sorry' because what the best way to appologise ;)

Sources

1. http://www.coca-colacompany.com/stories/share-a-coke-and-a-song-summer-campaign-to-feature-music-lyrics-on-packaging/
2. http://www.drugstorenews.com/article/coca-cola-releases-special-edition-taylor-swift-diet-coke-cans
3. https://www.google.co.uk/search?q=share+a+coke+and+a+song+2016&biw=1093&bih=514&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi08t3r45bMAhWBBBoKHd7EATgQ_AUIBigB#imgrc=_

Virtual Reality

 The Future is Now

The definition of virtual reality comes, naturally, from the definitions for both ‘virtual’ and ‘reality’. The definition of ‘virtual’ is near and reality is what we experience as human beings. So the term ‘virtual reality’ basically means ‘near-reality’. This could, of course, mean anything but it usually refers to a specific type of reality emulation.

Gaming and virtual reality

The Void: World’s First Virtual Reality Theme Park Coming Soon

“Why play a game when you can live it?” ask the creators of The Void, the world’s first virtual reality theme park slated to open in Utah in summer 2016. Gamers will soon be able to immerse themselves in 4D environments, with all sorts of eye-popping effects layered onto real spaces. Imagine: first-person shooters meet paintball or laser tag – this is the future of gaming. the video below will show tha experiance; 

Want to find out what it feels like to wander around in the jungle during the Jurassic age, or explore a truly terrifying haunted house? Zoom around skyscrapers in a flying car? The Void basically enables you to star in your own action movie, alone or with a group of friends, in a VR experience that far surpasses anything you could do with a headset on your couch.

Virtual Reality and Tourism

Virtual experiance are a technological breakthrough for marketers. Virtual practise is an industrial breakthrough for marketers. This provides a chance to consumers to experience a product from the comfort of their own homes, allowing the consumer to experience a product or service before they purchase or engage in that activity.

Airlines now use virtual reality to create an experience for the customer and to show what a real in-flight service would be like.

This can help the consumer in decision making, as they have tried the experience beforehand which is more likely to convince the consumer to engage with the product or service rather that basing on the online reviews and web Photos. The video above shows consumers experiencing the first hand service offered by the airline and how you go on a holiday just sitting in one place.